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September 09, 2008
Female business
The brand of tampons that I've been buying for years has added a new tag line to its packaging. "Pro Comfort." Is the implication that all other tampons are anti-comfort? Or that this is professional comfort? And what does professional comfort mean, if that's what they're getting at? Are there unprofessional ways for tampons to be comfortable? If so, gross.
In other "stuff that women buy" news, my gym sells fitness apparel and has recently started marketing a sports bra. There are ads for the bra in the women's locker rooms. They lack any copy-editing.
The main flyer, which I ripped down and brought home so that my derision would not be limited to the locker room, states: : "Tired of uncomfortable Sports Bras that flatten and don't flatter." Is that an order? I don't understand the statement, and I don't understand the arbitrary capitalization.
Testimonials include one from a national fitness trainer who talks about traveling the world. Perhaps "international" would have been a better word choice, because "national" and "travels the world" don't quite fit together. Five of the women who present testimonials have titles, like "Claire, yoga instructor" and "Marly, fashion-forward athlete." The sixth is described as "Madi, team sports." Not "team sport athlete," oh no. Madi is the personification of team sports.
How is it that whoever typed up this mess didn't know that questions are typically punctuated by question marks, but did know to hyphenate "fashion-forward" when modifying "athlete"?
The worst thing about this bra, though, is its name. It is the Handful. Because there's nothing I want when shopping for undergarments more than a bra that makes me thing think about groping.
Posted by Courtney_Sherwood at September 9, 2008 09:36 PM
Comments
I like it when you bitch about editing mistakes yet make one in your very last sentence.
Posted by: Rian at September 9, 2008 10:27 PM
Uh, I was testing you. Yeah, that's it...
Posted by: Courtney at September 10, 2008 07:29 AM
Now that is a funny post!
Posted by: Rachel L at September 11, 2008 02:50 PM